Ultimate Guide to Beauty Salon Marketing and Advertising

Delivering great-quality customer service may be your top priority as a beauty salon owner, but you’ll need to get smart with your marketing strategy to really hit the big time. After all, customers need to know your business exists before you can show them how great you are. 

To help you build your beauty business, we’ve put together some top tips and smart strategies for beauty salon advertising and marketing. 

What Do I Need to Consider When Marketing My Beauty Salon?

When it comes to engaging in marketing activity for your beauty salon, you’ll need to consider a few key points to make sure it’s a success. 

Know Your Audience

When you start advertising your beauty salon, know who your customers are. Typically, your target audience is more likely to be women¹. But it’s not enough to just assume this – make sure you think about your audience’s age, interests and preferences. Any data that can shine a light on this will be useful. Bake this information into your brand (more on that soon) and you’ll find it easier to attract clients you really connect with – and whom are more likely to recommend your business to their peers. 

Get Your Branding Right

The strength of your brand will determine the success of your beauty salon marketing strategy. Before they decide to do business with you, your potential clients need to know who you are and why they should come to you rather than someone else. Building a recognizable and respectable brand is a sure-fire way to encourage them through the front door. Create a voice, color scheme and imagery bank so your potential audience starts to notice you. 

Keep Things Consistent

Once you’ve created your branding, it’s important to keep it consistent. Whether you’re using social media, getting new signage for your salon or talking on the phone with your clients, you need all your messaging and visual identity to link up. If it doesn’t, it becomes much harder for your audience to recognize and trust you. 

Build a Presence Relevant Marketing Channels

Where is your audience likely to hang out? Do they spend their free time reading blogs, watching TV or listening to podcasts? Are they big social media users? 

Wherever your audience is, that’s where you need to be too. No audience fits neatly into one box, so it’s always a good idea to cover a few different channels and link them together. Use your social media pages to share client photos of work you’re proud of and write blogs for your followers to demonstrate your expertise. 

Don’t Forget Your Current Customers 

When you’re planning your marketing campaigns, it’s easy to forget about the clients you already have. Getting that balance between attracting new clients and retaining existing ones is key to making your business a success. Discounts can improve your sales by² up to 15%, so make sure you consider giveaways and promotions that both new and current customers can use. Loyalty programs are also a great way to make your regular customers feel valued.

Top Marketing and Advertising Tips For Your Beauty Salon

Make your salon marketing and advertising a success by considering these top tips for:

Digital Marketing 

Optimize your website for search and claim your business on Google and Facebook. This will make it easier for potential customers to find you when looking online for services you offer.

Social Media Marketing

If your salon isn’t on at least one social platform, you’re going to miss out on a lot of opportunities to connect with clients. Make sure you plan your schedule and post relevant images, stories and case studies to engage with your audience.

Customer Referrals

97% of potential customers read online reviews when searching for a new³ business to try. Encouraging your loyal customers to leave reviews or refer a friend by rewarding them for doing so. 

 Influencers

Using local influencers with a presence in your industry – or your city – could be a useful way of promoting your salon. It can develop trust between your brand, services and products with the audience you’re trying to target. 

Seasonal Events

Seasonal events offer a great opportunity to refresh the marketing for your beauty salon and tap into some of the biggest annual events that matter to your customers. Try changing up your displays, put up decorations or announce exclusive offers – it’ll help your salon feel relevant and relatable.

Email Marketing

If you have an online booking tool, you can capture the email addresses of your clients and use that as a channel to keep them up to date with your latest promotions. Send them exclusive offers, link out to your blog and encourage interaction on social media. 

Traditional Press/TV/Radio

Run adverts in your local paper or on the radio to advertise your beauty salon to new local customers. Let them know about your offers or popular treatments and show off your best assets. This could also tie in with seasonal events and offers which are newsworthy.

Client Loyalty Programs

As mentioned earlier, it’s important to reward your loyal customers with exclusive offers and discounts to help them feel special and valued. The more special your regular customers feel, the more likely they are to keep coming back and recommend your services to their friends. 

Sample Products

Whether it’s products you stock, or products you make yourself, offering a small sample for clients to try at home can inspire them to buy more in the future. 

Promotional Offers

Create promos for new treatments and products to shift extra stock and attract new customers. You can choose a promotion that suits any time of year, or you can tailor your deals to a specific time of year for relevant promotions.

Blogging

A blog is a platform where you can share expertise with your audience – and make connections in your industry. If you have some great styling tips for the new season, why not share those tips in a blog post? It’s a great way to show your audience that you’re the people to help them style their look. 

Groupon

Marketing your beauty salon with Groupon Merchant is a one-stop marketing solution for small salons. Promote your business and treatments with exclusive deals and offers which reach a large audience which is ready to reserve treatment. Signing up to Groupon Merchant can help you boost revenue, grow your bottom line and gain useful insights into your customers and their buying habits.

1. https://www.gettimely.com/the-source/salon-marketing/marketing-strategies-for-salons-spas/#toc-1