Marketing Ideas To Maximize Black Friday and Cyber Monday
Small businesses can benefit greatly from the holiday season, particularly on Black Friday and Cyber Monday, when consumer spending soars.
Is your company prepared for this seasonal surge? Check out these marketing ideas to boost your sales.
Winter Holidays shopping officially kicks off with Black Friday and Cyber Monday, two of the busiest shopping days of the year. In 2023, Cyber Monday online sales1 increased by 6.9% to £1.8 billion, while Black Friday online sales reached £800 million, up 4.4% from the previous year2. It's the best time to position your business as the go-to place for gift-giving, as so many customers are shopping for gifts.
Hold a VIP 'Early Access' Sale
Exclusivity drives excitement. Reward your loyal customers with early access to your Black Friday deals, either online or in-store. You can even create a VIP club that offers members special discounts throughout the year.
Run Promotions for the Entire Week
Extend your promotions beyond just Black Friday. Offer discounts throughout the week, culminating in your biggest offers on Black Friday and Cyber Monday. By doing this, you can capture early Winter Holidays shoppers while spreading your sales traffic more evenly.
Promote Gift Cards
Gift cards are one of the most versatile gift options, which is why they are so popular around the holidays. They allow you to draw in customers who are undecided about what to buy, and give you the possibility to transform the giftee into a return customer.
Offer Mobile & Flexible Payments
In 2023, 54% of Cyber Monday sales came from mobile devices3. Ensure your website is mobile-friendly and offer flexible payment options like Buy Now, Pay Later (BNPL). Gift-givers tend to find these features particularly appealing when deciding where to buy.
Offer Holiday Bundles and Discounts
Holiday shoppers are looking for deals on gifts. Promote gift bundles or discounts on purchasing multiple seasonal items or services, like a head-to-toe pampering package, to capture their attention.
Capture Last-Minute Shoppers with Free Shipping
For 70% of consumers free shipping is a deciding factor when selecting a retailer4. Offering free or discounted shipping can help capture last-minute Holiday shoppers and keep you competitive with larger retailers.
Unleash Your Holiday Marketing Potential with Groupon!
As the holidays approach, 51% of shoppers will turn to Groupon for ideas for the holiday season5. To ensure your business stands out, we’re investing £3M in marketing to promote our giftable experiences and generate over 25M unique deal views on-site for all our merchant-partners. We will cover all key shopping moments—early gifting, Black Friday, Cyber Monday, and last-minute shopping—with a 360° multi-channel campaign designed to drive traffic and boost sales.
Here’s how we’ll reach your customers:
Leverage our gifting features to promote your services and experiences as THE perfect gift options. With exposure to millions of active users, your business will stand out as a top gift option, boosting traffic and revenue throughout the crucial shopping season.
Sources:
- Black Friday insights - Adobe News
- Cyber Monday insights - Adobe Digital Insights
- Cyber Monday mobile devices statistics - Adobe Analytics
- Free shipping insights - Statista
- Groupon Internal Survey 2022
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