3 Reasons to Embrace Gifting and Drive Your Business Forward

18 Dec 2024

Gifting has evolved significantly in today's market, shifting from holiday presents to a year-round strategy to increase sales, attract new clients, and build a loyal following.

Discover how tapping into the booming gifting market can boost your business and unlock valuable opportunities.

With over £30 billion spent on gift cards in 2023¹ and an average consumer spending over £200 annually on gift cards², the giving sector in the United Kingdom has grown rapidly. These trends show that there’s a strong and sustained demand for giftable experiences—an opportunity your business shouldn’t miss.

Here are three reasons why you should dive into the lucrative gifting sector:

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Experiences Over Material Gifts
42% of British consumers prefer receiving experiences over physical products³. Gifting experiences not only generates lasting memories but also caters to customers' aspirations for distinctive and meaningful gifts.

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Simplify the Gifter’s Experience
Customers no longer want to spend time figuring out the perfect gift. By offering gift cards valid for any of your services, you make it easier for gift-givers to choose something thoughtful without the stress. Your business becomes a go-to for versatile, experiential gifts.

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Upsell Opportunities
68% of UK gift card recipients spend more than the card’s value⁴, giving your business a chance to boost revenue. With strategic offers like add-ons or upgrades, you can turn redemptions into larger purchases while enhancing the customer experience.

🏟️ Experiences Over Material Gifts: 92% of American consumers prefer gifting experiences over physical products. Gifting experiences not only generates lasting memories but also caters to customers' aspirations for distinctive and meaningful gifts³.
🎁 Simplify the Gifter’s Experience: Customers no longer want to spend time figuring out the perfect gift. By offering gift cards valid for any of your services, you make it easier for gift-givers to choose something thoughtful without the stress. Your business becomes a go-to for versatile, experiential gifts.
💸 Upsell Opportunities: 61% of U.S. gift card recipients spend more than the card’s value, giving your business a chance to boost revenue⁴. With strategic offers like add-ons or upgrades, you can turn redemptions into larger purchases while enhancing the customer experience.

By embracing gifting, you can tap into a massive, year-round demand that drives revenue, attracts fresh customers, and creates loyal brand advocates. But how can your business stand out and maximise its impact? That’s where Groupon comes in.

Unlock the Power of Gifting with Groupon—All Year Long

Gifting isn’t just for the holidays; birthdays, anniversaries, and milestones create year-round demand for giftable experiences. Groupon Gifting keeps your business top-of-mind for these occasions, helping you boost sales, attract new customers, and build loyalty.

Here’s why it works:

Proven Demand: Gifting orders in the UK surged 33% in 2024, highlighting a growing desire for memorable gifts⁵.
Constant Marketing Investment: Groupon continually enhances its gifting platform and invests in marketing to keep your business in the spotlight and drive consistent growth.

New Customers: Over 16,000 UK buyers made their first Groupon purchase as a gift this year, showcasing how gifting drives customer acquisition⁵.
Overspend Potential: Many gift card recipients spend beyond the card’s value, increasing revenue opportunities⁴.
Gift Recipients Become Loyal Customers: Gift vouchers provide the opportunity to turn first-time buyers into repeat customers.

Set your brand apart by delivering unforgettable, one-of-a-kind experiences through Groupon, unlocking new revenue streams, and amplifying your brand's visibility.

Leverage Our Unique Promotional Capabilities

With Groupon, your business gains powerful tools to capture the attention of gift buyers and convert them into loyal customers. By leveraging our platform, you can expand your reach, drive meaningful engagement, and generate more sales—all while standing out as a top choice for thoughtful gifting.

Dedicated Gift Page: Your giftable offers take centre stage on a dedicated Gift page, gaining maximum visibility and attracting the right audience. We also showcase these offers on the homepage and every eligible deal page, putting your services in front of the right audience.
Targeted Marketing: We ensure your offers reach the right customers by targeting specific audiences based on location, interests, and behaviors. This targeted approach helps you connect with people who are most likely to purchase your services, leading to more relevant, high-quality leads.

Win Over More Clients with an Unmatched Experience

Thanks to our streamlined gift-buying process, your business remains top-of-mind for customers during life’s most meaningful moments, from holidays to milestones. This not only drives more sales but also solidifies your position as the go-to choice for thoughtful, hassle-free gifting.

Enhanced Customisation: Customers can personalise their gift options with custom designs and messages, enhancing perceived value and making it easier for gift-givers to find the perfect fit among your offers.
Seamless Sharing Options: With multiple digital sharing channels and the ability to print vouchers, gifting becomes effortless for your customers. This ease of sharing means more potential gift buyers will choose your service without hassle.

Let’s Build Your Gifting Success Together

Don’t miss the chance to capitalise on the giving market—act now. Partner with Groupon to design premium campaigns that align with your business goals and tap into year-round demand. Contact us today and make gifting a cornerstone of your success!

Want to learn more?

Check out this article for a detailed guide on how gifting works with Groupon and setting up your first campaign.

Sources:

1. UK Gift Cards Market - Credence Research, 2024
2. UK Gift Cards Average Spend - Fintech Alliance
3. Experiential Gifts Trends - KPMG, 2023
4. Gift Cards Upsell Trends - GCVA State of the Nation 2024 research
5. Groupon Internal Data, 2024