AZ London
"We wanted new clients and students coming through and more awareness raised around what we do. Groupon has helped us do all of that."
"Since we’ve been with Groupon we’re looking at around 2-2,500 customers on our database. Our rate of return customers working with Groupon have been about 45% to date."
- Attia Iqbal, Director & International Trainer
About AZ London
AZ London run professionally accredited courses for bridal, photography, fashion and catwalk makeup. They also run MAC master classes in East London and Essex, South West London and North West London.
The Challenge
Attia and Zak decided they wanted to take their training academy, particularly the make-up side of the business, to the next level in terms of reach. They wanted to grow this to a bigger scale and be able to tell potential clients outside of London directly about what they could offer. The academy was a service without a base, which presented another challenge of getting the word out to customers.
The Result
Working with Groupon has provided extra footfall, exposure, and new levels of awareness for AZ London. They enjoy a 45% return rate of customers and have been able to change the way they advertise, moving away from magazines which had historically proven to be very expensive.
