Chill Factore
"Another great benefit is that we can get up to 40% up-sell once customers are through our doors with other lessons and services."
About Chill Factore
Chill Factore is a real snow indoor ski centre located in the Trafford Park area of Manchester, United Kingdom. Having opened in 2007, it offers snow-based activities for individuals and groups, including skiing, snowboarding and sledging lessons from beginner to experienced level, as well as extensive food, drink and shopping facilities. It also boasts the longest snow slope in the North West.
The Challenge
The Chill Factore wanted to increase its volume of customers during off-peak times, as well as attract a wider target audience to their skiing and snowboarding lessons.
By speaking to their Groupon Business Consultant, Chill Factore quickly realised how Groupon could be a great help in increasing footfall to the snow centre.
The Result
Following a detailed assessment, Chill Factore decided to run a number of promotions attracting different target audiences.
To date, Chill Factore has run many deals and enjoyed as much as 40% upsell once customers are through it’s doors with other lessons and services. Its boosted business during off-peak and low season, and targeted wider regions where it’s marketing normally would not have reached.
They have also seen high success rates with follow-on deals, including offering money off future lessons to improve customers skills. For Chill Factore, it’s all about providing the best experience possible to encourage more customers to return – again and again.
"Groupon was great at delving deep to understand our business and what we wanted to achieve from the beginning. Our account manager gave us well thought-out advice and expertise on the type of promotions we could offer. The other great thing was that it allowed us to run deals on an ad-hoc basis through targeted promotions that fit in with our seasonal cycle and sales trends.
We are now confident in the use of Groupon deals, having firmly established the types of promotions that work really well for us. As the service is very flexible and easily tailored, it is great for the seasonal nature of our business and a good addition to our marketing mix."
- Tim Miller, Trade Account Executive
