Stunt Drive UK
"Groupon really helped us generate new sales and create fantastic brand awareness to thousands of new customers."
About Stunt Drive UK
Showcasing awe-inspiring car stunts since 1965, the team at Stunt Drive UK impress onlookers and students alike with experience days and real-life stunt displays for television and film. They provide an opportunity to learn some of the tricks seen on screen, as well as take part in stunt routine shoot-outs and ride along with the instructors. There are also stunt displays which involve teams of up to 12 drivers in a variety of cars. All the music, commentary, stunt choreography and even the vehicles used are tailored to the event.
The Challenge
Offering the first stunt driving experience in the country, Gemma needed to let consumers know they could perform stunts seen in movies in a safe and controlled environment with expert guidance. Previously this type of experience day simply didn’t exist. In their third year of trading they decided to take on the challenge to get their brand out there and gain more exposure, in order to get new visitors through their doors and into their cars.
The Result
Stunt Drive UK is pleased with how much the Groupon partnership has helped them to gain a firm foothold in their market. They have been able to use Groupon as a solution to compliment their expansion plans; they now have a total of five venues throughout England and Wales, reaching out to a wider geographical demographic than ever before.
The Groupon features have brought new visitors from media backgrounds, resulting in TV coverage for Stunt Drive UK which has been fantastic publicity for the team.
In terms of upsell, Gemma finds they generally experience an average of a 25% uptake on upgrade packages they offer to all of their Groupon customers.
When Stunt Drive features with Groupon, they experience an increase in website hits and peaks in social media engagement at the time of their Groupon deals. “We have always had great feedback, but customers will also give you suggestions on new ways to improve your business, which can be like gold dust!”
Throughout the several years of partnership, Stunt Drive UK has built a “fantastic” relationship with their Business Consultant, always taking the time to run through any changes and how they will affect their business. Because of the success of the partnership Stunt Drive UK is keen to recommend Groupon to other businesses, and looks forward to future promotions bringing further revenue boost, increased customer numbers, and online exposure as well as continued positive reviews.
"As we have expanded we’ve taken on a franchise network structure, with Groupon being a key element of our strategy to launch each new regional venue.
I would recommend Groupon to other businesses without hesitation. Groupon has helped our business develop and grow for a sustained period of time and we will continue to work together to strategically expand and drive our business forward."
- Gemma Price, Director
