Up At The O2
"The impact of customer numbers of Groupon has allowed us to sell 5% of our annual inventory within 20 days."
"Advertising with Groupon has allowed us to see real significance in conversion. Whereas we would normally place an advert, we can’t really tell whether our adverts had an effect in bookings, the great thing with Groupon is as soon as a campaign is announced, we see the results of that campaign and then the conversion into sales."
- Steve Buchan, General Manager
About Up At The O2
Up At The O2 offers climbs to enjoy a bird’s eye view over the UK’s capital city. With their harness and safety line attached, climbers will follow a guide on the 170-foot (52-meter) climb to the top of The O2 — the world’s most popular live music venues. From the vantage point on the roof of The O2, people can admire uninterrupted views of London landmarks like Greenwich Park, Canary Wharf, and the Queen Elizabeth Olympic Park.
The Challenge
As a small attraction with a limited marketing budget, Up At The O2’s biggest struggle was its inability to reach a new market and increase general awareness.
The Result
Thanks to the expansive reach of Groupon’s database and the ability to measure results using the Merchant Center, Up At The O2 was able to achieve 5% of its annual sales target within 20 days. It reached new markets as far as Liverpool and Edinburgh, and is now rated amongst TripAdvisor’s top ten London attractions out of nearly 1,000.
"We’ve been able to give feedback and concerns or niggles with regards to the customer journey and they have adapted accordingly, to be able to create a fantastic partnership. The main reason I would recommend Groupon to other businesses is that it gives you a whole new market to get your message out to. On top of that the ability of the Groupon team to react to our needs on a customer-by-customer basis."
- Steve Buchan, General Manager
