How Can My Deal Become a Best-Selling Groupon Gift?

Creating the perfect gifting campaign can be a challenge, so we’ve curated some optimization tips to help make your Groupon Gift a holiday best-seller.

1. Offer a premium product or unique package as a higher price-point option

Add a luxurious gift-focused deal option for those who want to splurge on a loved one. Consider a premium service that adds extra delight and user satisfaction, or a bespoke combination of top-shelf services, such as a spa experience that includes multiple treatments and sessions.

Why premium package is important:

• Gifts Should Bring Joy, Not Just Savings: Your primary goal is to bring happiness to the recipient.
• Meet Your Customer’s Demand: 66%* of people expect companies to understand (and meet) their unique needs.
• Embrace Uniqueness: Your gift should stand out, being unique, memorable, and exclusive.

So, when creating a Holiday gift campaign, think beyond discounts and focus on creating a one-of-a-kind, unforgettable gifting experience.

Enhancing the Beauty and Wellness Experience:

• Elevate the Luxury Quotient: Introduce an exclusive package to complement your existing offer, and position it as the ultimate indulgence for someone you want to pamper extravagantly.
• Revise the Message: Something like, “Cherish an Exceptional Retreat with Your Beloved – Immerse Your Senses in Eight Unique Ways”.
• Revamp the Deal Page: Write some evocative new copy that emphasizes this offer’s extravagant appeal, while still keeping it brief. Optimize the photo gallery as well for maximum impact, with relatable images of people enjoying a moment of relaxation.
• Maintain Premium Pricing: Since you’re framing this as an Ultra-Exclusive Opportunity, a substantial discount could diminish its allure.

Enhancing the Food and Drink Experience:

• Elevate the Luxury Quotient: Introduce an exclusive package to complement your existing offer, such as a tasting menu complete with drink pairings.
• Revise the Message: Something like, “An Exceptional Dining Experience with Your Beloved – Immerse Your Palate with Five Unique Courses”.
• Revamp the Deal Page: Write some evocative new copy that emphasizes this offer’s extravagant appeal, while still keeping it brief. Optimize the photo gallery as well for maximum impact, with relatable images of people savoring the moment.
• Maintain Premium Pricing: Since you’re framing this as an Ultra-Exclusive Opportunity, a substantial discount could diminish its allure.

Enhancing Other Experiences like Retail, Services

• Elevate the Luxury Quotient: Introduce an exclusive package to complement your existing offer and provide the experience of a lifetime.
• Revise the Message: Something like, “Commit to Making More Cherished Memories – Get Season Passes for You and Another”.
• Revamp the Deal Page: Write some evocative new copy that emphasizes this offer’s extravagant appeal, while still keeping it brief. Optimize the photo gallery as well for maximum impact, with relatable images of people in the thrill of the moment.
• Maintain Premium Pricing: Since you’re framing this as an Ultra-Exclusive Opportunity, a substantial discount could diminish its allure.

2. Offer open-value gift vouchers as an option

Unlock the perfect gifting solution with our open-value gift vouchers. These versatile vouchers function like digital gift cards; the buyer chooses how much to give, and their loved one chooses how to spend it. This empowers them to personalize their experience by exploring and indulging in precisely what captures their desires, ensuring that the recipient’s wishes take center stage.

Here’s how you can do it in Merchant Center:

3. Extend the redemption period for gift vouchers

Even earlybird shoppers who buy in October won’t actually give the gift until the end of December. Since the redemption period began at the moment of purchase, this may not leave the recipient much time to redeem before it expires, especially if you’ve set a short redemption period. To ensure the recipient gets to experience your business, consider making your gift vouchers valid for at least six months.

Here’s how to ensure a long enough redemption period:

4. Minimize your restrictions on gifting options

• Emphasize the Extended Redemption Period: More time to redeem is always better, and helps reduce refund rates.
• Eliminate Restrictions Where Possible: Constraints like ‘One Voucher per Person’ or ‘Valid Mon-Fri Only’ can make it difficult for someone to gift your offer to multiple others, or for the recipient to redeem the gift at their convenience.
• Ensure Transparency: Clearly communicate any restrictions or limitations, with no hidden fees or extra costs.
• Make Redemption Hassle-Free: Keep it simple, with no overly complicated activation or booking procedures.

Thank you for choosing Groupon.

*https://www.salesforce.com/resources/articles/customer-engagement/