Partner With Groupon Merchant and Apply Best Practices with These Top Platforms

The real proof in the pudding? 78% of small and local businesses recommend Groupon Merchant. 

Armed with a targeted, far-reaching, and measurable marketing approach, Groupon Merchant supports many UK businesses in reaching their goals.

Here is what happens when you partner with Groupon Merchant:

• Increase in the number of new potential customers – 81% of customers are introduced via Groupon
• Increase overall business revenue – 57% of customers buy additional product/service after using their Groupon voucher
• Increase in the number of returning customers – 70% of customers return to make another purchase

Here’s another big benefit for small businesses—since the majority of small and local businesses in the UK depend on physical, in-store sales, you can use Groupon Merchant’s platform to localize your attractive deals. This will drive nearby consumers to the store to redeem their vouchers in person and try your product/service.

Have a deal with us? Let’s get it seen! How To Use Top Advertising Platforms 

This quick list outlines our 3 favourite and highly effective advertising platforms. 

SMS/MMS/Text messaging

78% of UK citizens use their mobile phones for online shopping (Source). Create an ongoing SMS marketing campaign that keeps users updated with the latest Groupon deals or promotions via texts. Start by sending out an email to all users on your list to get their mobile number and their consent to opt-in to promotional text messages. Then make it easy for these users to redeem the latest deals by regularly texting them direct links to your business’s latest Groupon promotions. 

Don’t have any deals in place right now? Sign up here to collaborate with Groupon Merchant and begin creating promotions for your business. 

 Social Media  

Advertising on social media, especially Facebook and Instagram, is a great way to increase your brand visibility, product/service sales, and drives in-store visits!

Email Campaigns 

The average person in the UK holds 2.5 email accounts (Source). We understand that not every business has the time to put together emails, so Groupon Merchant is here! Groupon Merchant creates special deals and collaborates with partners through email marketing campaigns.

If you are creating emails on your own, make sure to: 

• Create an attractive subject line. Statistics show that in the UK, discounts are the best type of content to use in email marketing (Source). Make sure to always show off your incentive in the subject line. 

• The UK region continues to have the highest mobile readership at 62.9% (Source). So make sure your email is mobile-view friendly. Short and quick text snippets will entice the receiver to open emails.  

• Do not be afraid to do A/B testing! Sending a different subject line to a percentage of your email list will reveal the best practices to use for your audience.
• Make sure to retarget people who have not opened your emails! Many times a simple reminder can bring in extra sales. 

So what do you say—are you in? It’s time to grow with Groupon Merchant, so sign up here to join us! Stay updated on the latest news and advice for small and local businesses by following our blog.