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• What's included: Certified Graphic Design Business Basics Online Course

Course modules

• Module 1: Introduction
  • Meet Tom: Graphic designer, entrepreneur, and YouTuber
  • Course overview
  • Understanding the value of your skills and how to sell them
  • The top tips for developing your skills over your career
  • Financial awareness: What you need to know before you get started
• Module 2: How to build your business plan
  • What is a business plan?
  • Critical mistakes early on and how to avoid them
  • The importance of setting realistic business goals
  • How to create goals to ensure success
  • The psychology of goals - how to make them work for you
• Module 3: How to build your brand
  • How to create a comprehensive brand identity
  • The legalities of building a brand
  • Should you use social media or a privately owned website?
  • What your website needs to succeed
  • Refining your content to gain, and keep, clients
• Module 4: Marketing yourself like a professional
  • Why is marketing so important?
  • Paid vs free marketing: Which should you use?
  • Unleashing the power of social media
  • Choosing the right social media artwork
  • Are business cards obsolete these days?
• Module 5: Working with clients
  • A complete guide to business etiquette
  • What documents do you need for your graphic design business?
  • Dealing with rejection, and learning from it
  • Gaining repeat clients
  • Thank you, and here’s to success

Completion of this course does not result in a degree or qualify participants to practice professionally.

For more information on course click here

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