by Aimee Bray

Amazon Prime Day is all done and dusted for 2021. Looking for more great savings? The next major sales event is Black Friday, which falls on 26th November 2021. In the meantime, you can find some incredible deals with Groupon's exclusive discount codes. You won't find these offers anywhere else!

It's here! Amazon Prime Day 2021 is taking place on the 21st and 22nd of June this year, and it's prime time to purchase a new TV (if you'll excuse the pun). This year's Amazon Prime Day TV deals have cut the cost of 4K, QLED and OLED TVs by up to £600 - including big brands like Samsung, LG and Sony. We've done our homework and gathered the best tech deals you can find in the Amazon Prime sale today. 

If Amazon Prime Day 2020 feels like just yesterday, that’s because the Covid-19 pandemic pushed the 48-hour spending session back to October last year. It remains an annual event, and Prime Day 2021 is well underway. Like all big sales, you should proceed with caution. It’s the ideal time to purchase larger electronics, but overspending on a good deal is still money out of your own pocket; stick to a list to prevent any shopping regrets. 

How to access the Amazon Prime Day 2021 TV deals

We cover everything you need to know about this summer event in our Amazon Prime Day guide. You’ll have to be an Amazon Prime member to access the best Prime Day TV deals. If you don’t fancy forking out, you can sign up for a 30-day free trial and cancel before it ends; although, keeping your subscription means you can stream Prime Video on your new TV. Students get an even better deal: 6 months’ free membership and then 50% off for the rest of their studies!

Another quick tip. If you own an Alexa, try asking ‘what are my Prime Day deals?’. There are rumours that you’ll get access to certain discounts before everyone else. Otherwise, you’ll find the Amazon Prime Day TV deals on the dedicated Amazon Prime Day 2021 page on the website.

Prime Day TV deals 2021

Even in the midst of a pandemic, Prime Day 2020 surpassed our expectations. It’s grown year-on-year since it began in 2015, and while Amazon likes to throw in a few curveballs, we’ve learned a lot about the kind of Prime Day TV deals you can expect over the years. Big-ticket items and Amazon-own products typically undergo the biggest discounts. Typically, 4K TVs are the most cost-effective if you value sharp image quality but aren’t necessarily interested in all the fancy acronyms (like OLED and QLED) attributed to more expensive models. 

Amazon Fire TV deals

Amazon launched the Fire TV Edition range in November 2020, a set of smart televisions starting from £249.99 for 32” to £499.99 for 55”. This just missed the cut-off for last year’s Prime Day in October, but Amazon Prime Day 2021 is a big year for Fire TV savings. Expect to save approximately £80. 

Prime Day 4K TV deals

Here’s a roundup of the biggest discounts we've spotted on 4K TVs this year. In the Prime Day TV deals 2021, you can save up to £300 - sweet! 

Prime Day QLED TV deals

Prime Day 2021 is a big year for QLED TVs. These models can be more expensive than 4K TVs, but you can still easily save around £100. 

Prime Day OLED TV deals

These OLED TVs feature a more premium price tag, but the savings are pretty generous: up to £600 off. 

Prime Day Fire Stick deals

Streaming is the future of binge-watching. In 2020, 12.6% more households owned at least one streaming subscription - probably to fill the many, many evenings at home. Streaming sticks are handy devices that plug into your TV and allow you to stream films and TV shows. These products get discounted every Amazon Prime Day - we cover this in more detail in our Amazon Fire Stick Prime Day deals guide. In 2021, you can save up to 46% on streaming sticks! 

Black Friday Amazon TV deals

Although Prime Day is kind of Amazon’s version of Black Friday, the real Black Friday doesn’t go uncelebrated either. Every year, we keep track of the best prices and make predictions on our Amazon Black Friday guide - keep this page bookmarked for updates closer to the big day.

Black Friday 2021 takes place on the 26th November, with discounts expected until Cyber Monday on the 29th. Don’t rule out other retailers like Currys PC World or ao.com when hunting for a deal on TVs. We keep all the best offers updated on our Black Friday deals page.

Other ways to save on Amazon Prime Day TV deals

1. Other tech retailers tend to drop sales to counter Amazon Prime Day, so you could find a better deal elsewhere. Take a look at our electrical discount codes to see if any other offers are available.
2. Pay with Mastercard points. Every 1,000 points is worth £4.50 off your Amazon purchase. 
3. Check for any “gift card & top up” deals. Amazon occasionally offers bonuses when you top up your Amazon account with credit, which could potentially save you up to a tenner when you top up £100. 
4. Keep your eyes on our guide to the best Amazon Prime Day deals. We keep it updated with fresh offers throughout the savings event so you’ll never miss a trick.
5. Lastly - have you really got the best deal? Run your chosen Amazon Prime Day TV through CamelCamelCamel to check the price history to make sure you’re buying at the right time for the right price.

Check out our other Amazon Prime Day guides: