With Black Friday and Cyber Monday still a ways off, Amazon has come to fill the gap in the summer calendar with a savings day of its own – Amazon Prime Day! Now entering the UK market for the 10th year running, Amazon Prime Day 2025 is set to deliver phenomenal discounts on technology, gadgets, Amazon devices and home appliances. While Amazon hasn't yet released the official dates, we're predicting that the Prime Day 2025 sale will drop in June or July, offering two full days of summer bargains.

Though an Amazon Prime members-only event, customers can easily sign up for a free Amazon Prime 30-day trial just before Prime Day lands to cash in on the best bargains. Likewise, those living with a Prime member can incorporate themselves into an Amazon Household to reap the benefits of Prime Day deals without spending a penny. For more info on accessing Amazon Prime Day deals on the cheap, check out our overview of Amazon Prime Day.

Amazon brand discounts on Prime Day

It’s not surprising that Amazon's own-brand devices are amongst the most popular items sold on Prime Day – with signature products like the Echo Dot, Kindle e-reader and Fire tablets selling far above the competition in 2024. To give you a headstart on which products to save to your watch list this summer, here's a summary of some of the best Amazon-brand products likely to see a hefty price cut in this year's Prime Day deals.

Echo Dot Prime Day deals

It’s not surprising that Amazon’s smart speaker is always a bestseller in the Prime Day deals. Already incredibly affordable, the price of the Echo Dot drops even further on Prime Day, with the nifty gadget selling for half price last year at £24.99. If you’d like to keep tabs on the Echo Dot prices over Prime Day and throughout the year, check out our dedicated Echo Dot Groupon page.

Prime Day Fire Stick Deals

Converting any old television into a smart streaming device is exactly what you get when you opt for Amazon’s signature TV stick. On Prime Day the Fire Stick always features predominantly, with the Amazon Fire Stick 4K – arguably the best value and most popular variant - seeing itself under the hammer for £26.99 (46% off) in 2024. As simple as plugging it into your HDMI, the Fire Stick promises hundreds of hours of entertainment by adding streaming services such as NetFlix, NOW and Disney+ to your library and making them all accessible via Amazon’s streamlined platform.

For a more detailed run-through of the Fire Stick’s capabilities and prices, have a gander at Groupon’s own Fire Stick product page. 

Prime Day Kindle Deals

Lightweight, accessible and reasonably priced, the Amazon Kindle has long established itself as the go-to eReader for fans of digital media. As arguably the best time of the year to secure one, Prime Day Kindle deals offer up the chance for customers to slash double digits off these reading must-haves. We highly recommend the Paperwhite model – which offers the best balance of price and practicality – as the Kindle Paperwhite had its Prime Day price reduced by a full £40 to £79.99 last year. If you’d like the lowdown on the differences in both price and capabilities between the different eReaders, take a look at our Groupon page on Amazon Kindle deals.

Though not an eReader, it’s also worth noting that the Amazon Fire HD 8 is a solid choice of tablet for bargain hunters on Prime Day. It was one of the few products sold at less than half price on Prime Day 2024, selling at a phenomenal £39.99 down from the original value of £89.99.

Prime Day Apple Watch Deals

Odds are if your home doesn’t sport Alexa, it’ll certainly contain an Apple item or two. Luckily the Apple deals on Prime Day last year were some of the best prices seen year-round. The Apple Watch Series 7 has been a highly sought smartwatch since its launch last October, with a bigger screen and enhanced crack resistance topping off an already impressive repertoire of apps and services.

Who knows what special savings are in store in this year’s Prime Day sale, so keep a tab with our Apple Watch deals page open to get the latest prices in the build-up to and during the big event.

Eager for more Prime Day offers? Groupon's got the deals you're looking for.

• If you can’t wait till Prime Day to save on tech, check out our ‘Electricals’ offers page.
• Amazon addicts could bag the bargain of the year using our Amazon discount codes.
• We’ve now shortlisted the best Prime Day deals on their own page for you to browse and compare.

Take a look at our other Prime Day guides: