ASOS Sales Calendar 2024

ASOS is the go-to online fashion site for anyone who loves feeling fabulous without overspending. With a seemingly endless selection of clothes, shoes and accessories, ASOS has something for every occasion—whether you’re dressing up for a night out, getting cosy for a lazy Sunday or anything in between. 

Better yet, ASOS is known for its amazing sales and discounts that pop up throughout the year, making it even harder to resist adding that extra item to your cart. Ready to score some serious fashion deals? Let’s dive into the biggest ASOS sales and some savvy tips to help you save even more!

Psst... Don't forget to check out our ASOS discount codes page for the latest codes and offers. 

When does ASOS have sales?

While ASOS has an ongoing clearance sale year-round on the ASOS website, the real excitement kicks in during major sales events. These are the moments when you can snag the hottest pieces at jaw-dropping prices. Mark your calendars for these can't-miss ASOS sales.

ASOS Boxing Day sale

The post-Christmas shopping frenzy is real, and the ASOS Boxing Day sale is one of the best places to be. Running from 26th December through early January, this sale offers massive discounts across all categories. Think up to 70% off on everything from chic dresses to stylish sneakers and even beauty products. Whether you’re treating yourself or spending that holiday cash, this sale is the perfect way to kickstart the new year with a fresh wardrobe.

ASOS bank holiday sale

Long weekends are great, but scoring deals during an ASOS bank holiday sale? Even better! These sales typically run from the Friday before a bank holiday Monday through the entire weekend. Easter is a particularly hot time to shop, with discounts soaring up to 70% off. From trendy shoes and statement accessories to must-have outfits, you’ll find everything you need to step out in style.

ASOS summer sale

Sun’s out, deals are in! The ASOS summer sale is your golden ticket to snagging those seasonal essentials at unbeatable prices. Running in July, this sale is perfect for scoring up to 50% off on summer faves like flowy maxi dresses, chic sunglasses and stylish bags. But don’t wait too long—these deals are hot, and the best items sell out fast!

ASOS Black Friday sale

If there’s one day to go all out on your ASOS wishlist, it’s Black Friday. This year, Black Friday falls on 29th November, and it’s going to be epic. Expect discounts of up to 70% off sitewide, with early deals dropping as soon as the week before. And if you miss out on Black Friday? No worries—Cyber Monday swoops in with even more savings, often slashing an additional 25% off select items. It’s the perfect opportunity to grab those pieces you’ve been eyeing all season.

What items are included in the ASOS sale?

The best thing about ASOS sale events? The endless options! Whether you're hunting for a shoe sale, discounted clothing, accessories or beauty products, ASOS has you covered with incredible deals on all your fashion faves.

ASOS dress sale

Even at full price, ASOS caters to every budget. But when those seasonal clearance sales hit, you can snag dresses for as little as £5—or even less! The discounts span across all ranges, including Petite, Tall, Curve and Maternity. And we’re not just talking about ASOS’s own brand—you’ll find deals on top names like Topshop and Free People, especially in the maxi dress sale.

ASOS men’s sale

Fellas, get ready to revamp your wardrobe without emptying your wallet. The ASOS men’s sale is a treasure trove of bargains, with everything from slippers and trainers to jackets and underwear. Plus, you’ll spot items from your favourite brands—think Calvin Klein Jeans, Adidas and French Connection, all at prices that’ll make you do a double-take.

ASOS beauty sale

When ASOS runs a beauty flash sale, it’s time to treat yourself! You’ll find big-name makeup and skincare brands like NARS, St. Tropez and Clinique at irresistible prices. While these flash sales often pop up in the summer, they can happen anytime, so keep an eye on our ASOS discount page to catch the latest beauty steals.

ASOS backpack sale

Need a bag that’s as stylish as it is functional? Dive into the ASOS rucksack sale, where you’ll find top-notch brands like Love Moschino, Eastpak and Vans. To score the best deals, check out your local outlet in spring and autumn. Just a heads up—avoid shopping for backpacks in September when demand is high, and discounts are rare.

ASOS activewear sale

Looking for discounted gym wear, yoga leggings or other activewear essentials? Keep an eye on the ASOS clearance sale, where you’ll often find top brands like Nike and Under Armour at slashed prices. While you can grab activewear deals year-round, the biggest savings typically pop up around May, so mark your calendar!

Good to know

What is an ASOS Sample Sale?

An ASOS sample sale is where you can snag some serious bargains on items that are either end-of-line, overstock or one-offs that didn’t make it into the main collection. These sales are rare and often have limited stock, but if you’re lucky enough to catch one, you can get your hands on stylish pieces at incredibly low prices!

Can You Return ASOS Sale Items?

Yes, you can! ASOS allows you to return sale items just like any other purchase, as long as they’re in their original condition and returned within the specified return window. You’ll get a full refund, but remember to keep an eye on the return deadlines!

Can You Get a Student Discount on Top of the ASOS Sale?

While you can’t stack your student discount on top of sale prices, there are still plenty of other ways to save big at ASOS. Keep an eye out for exclusive student promotions or special sales where your discount code can be applied to full-price items, ensuring you always get a great deal.

More ways to save at ASOS

Shopping the ASOS sales is a fantastic way to score great deals, but there are plenty more tricks to help you save even more on your fashion finds:

• Discount Codes: Before you hit that checkout button, take a quick look for any ASOS discount codes. These can give you extra savings, sometimes even on top of sale prices! Just make sure to check the T&Cs—some codes might not work with sale items.
• First-Order Discounts: New to ASOS? Lucky you! First-time customers usually get a sweet discount (around 10-20% off). Just keep in mind that this code typically can’t be combined with other offers.
• Free Delivery: Spend over £35 at ASOS, and you’ll get free standard delivery (otherwise, it’s £4). But if you’ve got a free delivery code, you can skip that fee no matter how much you spend!
• Student Discount: Students, rejoice! ASOS offers a 10% discount to help you look good on a budget. Check out our ASOS student discount guide for all the deets on how to save on your next haul.
• NHS Discount: Shout out to NHS workers! If you’ve got a Blue Light Card, you can enjoy 10% off at ASOS. Our guide to ASOS NHS discounts has everything you need to know.
• Birthday Discount: ASOS knows how to celebrate! If you’re a member, you’ll get a 10% off code for full-priced items as a birthday treat. Check our birthday freebies guide for more tips on grabbing a discount on your big day!
• Get Notified About the Next Big ASOS Sale: Don’t miss out on the next big sale—sign up for the ASOS newsletter and download the app to stay in the loop on all the hottest deals and offers.