Singles' Day Sales, Discounts & Codes for 2025

Singles' Day Sales

Step aside, Black Friday—Singles' Day is the coolest new sales extravaganza in town, and it’s all about celebrating your singledom and treating yourself! The shopping event began as an anti-Valentine's event in China, but has become a worldwide sensation. Singles’ Day always falls on November 11—the number 1 symbolises a single person, and when written out in full, 11/11 represents four single ‘sticks’. It has become the biggest shopping day in the world, thanks in part to Alibaba’s incredible Singles’ Day discounts which run for 24 hours every year. If you’re looking to treat yourself, you’re in luck—a Singles’ Day deal will make it more affordable than ever to splurge on top picks for number one!

 This year, we’ve partnered with loads of top brands to help you save big in the Singles’ Day sales. From beauty havens like LOOKFANTASTIC and Cult Beauty to indulgent spa treatments for one with Treatwell, and high-performance appliances from Dyson—we’ve done the hard work finding the best deals, so you can focus on shopping ‘til you drop. Make the most of Singles’ Day discounts to pamper yourself silly with luxe skincare sets, a new hairdryer or a fresh ‘fit. You deserve it!

What is Singles’ Day?

Singles' Day is the ultimate treat-yourself shopping event! Originally started in China as an anti-Valentine’s celebration, it’s all about embracing your single status and indulging in some serious self-care.

Over the years, it’s become the biggest shopping day in the world, thanks to epic deals from brands across fashion, beauty, tech, and more. So whether you’re flying solo or just love a great deal, Singles' Day is your time to splurge!

When is Singles’ Day in 2024?

Singles' Day 2024 is happening on Monday 11th November, of course! It falls on the same date every year. Mark your calendar because this year’s sales are set to be bigger and better than ever!

What brands go on sale for Singles’ Day?

Top brands like Alibaba, AliExpress, Cult Beauty and Temu are just a few names that drop incredible Singles' Day discounts. Keep an eye out—you won’t want to miss these deals!