City Mazes
"It’s a great way of discovering new customers. [Groupon] is a very efficient and effective way of getting your name out there getting a brand exposure and as I say there’s not more economic way of doing it."
"The thing with Groupon is you bring in people who wouldn’t necessarily be looking for the experience. They’re there looking to do something with their family, friends. So a lot of the time, you’re bringing in new customers, you’re tapping new demographics, new client bases. So it is very different, you get different client bases from Groupon which you probably normally wouldn’t have."
- James Sweetnam, Founder
About City Mazes
City Mazes is a UK-based escape game company. Its venues provide live adventure games in which players have to solve a series of puzzles, find clues, and escape the room within a set time limit. City Mazes offers games to individual customers and also caters for birthdays, stag or hen parties, and other private events.
The Challenge
City Mazes were looking for a new way of marketing and to bring a credibility to their brand. They wanted to gain exposure really fast and acquire more customers. They were looking at different e-commerce marketplaces and facing challenges to meet their expectations.
The Result
Working with Groupon has provided extra exposure, and new levels of awareness for City Mazes. Campaigning with Groupon allowed City Mazes to expand products and geographical scope. City Mazes sold over 13,800 vouchers with Groupon for its 4 locations: Bristol, Cardiff, Oxford, London with more locations to come!
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