Holistic Healthcare: Boosting Wellness and Growth with Groupon
“Our journey with Groupon started at the very beginning. As a marketer I could see the benefits and the role Groupon could play in our marketing plan”
Chris Wilson, Managing Director of Holistic Healthcare Clinic
About Holistic Healthcare Clinic
Holistic Healthcare Clinic, an affordable central London clinic, offers a wide range of multidisciplinary treatments, such as Osteopathy, Physiotherapy, Acupuncture, Sports Therapy and Sports Rehabilitation.
Since its opening in 2016, it has provided its health services to over 40,000 patients, and its renown expands well out of the UK in the entire Europe and the Middle East.
Their patients are at the heart of everything they do, and they strive to provide to each patient a holistic experience, thanks to the variety of therapies they offer and the wealth of knowledge and expertise of their therapists.
Their genuine interest in the health of their patients, coupled with the skills of the clinicians, ensures that every treatment is a positive, proactive experience.
The Challenge
Holistic Healthcare Clinic, being a new establishment, needed help to target the right people and drive ongoing patient acquisition.
"Our goal from the very beginning was to build a successful clinic focused on patient outcomes and to support our clinicians in their very demanding role. As a new business in a competitive market, our immediate priority was to quickly become a well known Health and Wellness brand with a loyal client base. To achieve this result and to free up our healthcare professionals to focus on service quality and customer loyalty, we needed the help of a well-established partner for our marketing."
Holistic Healthcare Clinic’s ambitious vision is to “broaden our clinic to 6 premises to serve all central London, all locations with exceptional facilities”. To make bring this idea to fruition, they needed not only ongoing client acquisition, but also opportunities for upselling and for broadening their services.
The Results
Holistic Healthcare Clinic became a Groupon Merchant in 2017 to increase their reach and client base, and this partnership proved instrumental in generating significant results.
In 7 years, they sold nearly 53,000 vouchers, a success driven by one of its most popular Massage deals, and these positive results encouraged them to expand their offerings on Groupon marketplace to include Osteopathy, Physiotherapy, Acupuncture, Ultrasound and Medical Footcare.
Groupon is also extremely helpful in targeting the right demographic.
The clients brought by our marketplace “are individuals that are right for our business, ready and with the ability to invest in their health in the long-term”, Chris commented.
“We have worked with Groupon now for well over 7 years and it’s still working for us. We basically use Groupon to drive footfall.
I have an amazing team that is able to build loyalty and help our customers understand the broader offering that we have, so this lead generation role is super important.”
Chris Wilson, Holistic Healthcare Clinic
Top Tips for Working with Groupon
👉“My advice to anyone using Groupon is, you know your business, you know what you need the partnership to deliver and working on the right deal structure is key. Your account manager will know what sells well on the platform, you then need to marry that with what your business needs to get out of the partnership - together working to make it win-win.”
👉Groupon is also an extremely effective marketing channel in Chris’ opinion. “Unlike a lot of channels we could use, we are able to track what Groupon brings through the door” and to obtain quantifiable outputs from their marketing spend, he added.
👉Cost efficiency is another important consideration, especially for a new business like Holistic Healthcare Clinic back in 2016 when they started. “Being able to get our marketing out there at a zero cost initially and only pay when a customer actually comes for their service is much more cost effective and transparent for us."
A Trusted Partner For A Healthier Lifestyle
“It’s all about what is important to our customers.
It may be a dad in pain that just wants to be able to kick a ball around the garden with his kids, a grandmother who wants to find it easier to help out with the grandkids, a professional struggling to sit at a desk due to pain, or someone simply struggling to sleep due to stress. Our business is all about making the things that are important for people easier. What a great thing to wake up and do each day.”
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